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word of mouth/marketing

Extended Argumentative Essay: Final Draft

Please select a business topic from the list of topics and subsequently write a 2,000-word extended argumentative essay reporting on the results of library research, using at least six credible, accurate, reasonable, and supported sources (Harvard style). No more than 15% of the paper can be direct quotation; the rest should be a combination of appropriately referenced paraphrase and summary of the sources and your views and own ideas.

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Please upload your assignment in Microsoft Word (.DOC or .DOCX) format.

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Topic: Word of mouth is the most effective means of advertising.
Presenter:Head of Marketing.
Audience: Board of Directors of a MNC.
Content: Board meeting.On the agenda: Should the company base its new advertising campaign on word of mouth advertising?

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