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Using the motivational theories discussed in week 4 create a “needs-drive-goal” diagram for your selected item and suggest what motivational theory is being used by the organisation concerned.

My selected item is this SPECSAVERS advert:

And i have attached week 4 slides.

I also have attached the contents of the core book i was recommended to use, and i will be happy to scan
and send any pages you require. This is the book:

Customer Psychology & Influences on Buyer Behaviour
Schiffman, L.G., Kanuk, L.L. & Hansen, H. (2012). Consumer Behaviour – A European Outlook.
2nd. ed. Harlow: Pearson.

Please do not use any old books, if you have no access please ask me to scan and send you pages from the  above book.

Category: Uncategorized

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