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Strategic purchasing management

Read the case study \’APC Europe’ in Johnson, Leenders and Flynn (2011) on pages 371–374.

Answer 3 questions

1.In this case, what is the purpose of the supplier performance assessment? Justify your conclusion with specific examples that show how it is used in the case. (450-500 words)

2. Evaluate Branco’s performance as a major supplier. Justify your assessment noting specific strengths and weaknesses of Branco’s performance. (450-500 words)

3. How could the supplier performance system be improved in order to prevent a problematic situation like the one with Branco? (450-500 words)

Category: Essays

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