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Plan for a Small Business Global E-commerce Product

After conducting outside research in order to determine market demand, describe and name your product. Then, justify your product selection.
Detail your target market/market niche. After conducting research on local culture, justify your target market/market niche selection.
After reviewing relevant textbook chapters and PowerPoints, describe the barriers for your product introduction in your selected target market/market niche, and explain how you would overcome these barriers.
After reviewing relevant textbook chapters and PowerPoints, conduct a SWOT Analysis for your Small Business Global E-commerce Product. Your description of “Opportunities” and “Threats” will require additional outside research.
Referencing Chapters 5 and 6 in the textbook and accompanying PowerPoints, explain in detail the multinational strategies that you plan to implement – low cost, differentiation, convergence, divergence, transnational, international, multidomestic, regional.
Referencing the appropriate Chapters in the textbook and accompanying PowerPoints, justify whether you will be using offshore outsourcing, alliances, international joint ventures, licensing, or foreign direct investment.
After conducting outside research with respect to the culture and business practices of your target market/ market niche, describe any potential ethical and/or social responsibility issues that you may face.
Referencing Chapter 7 in the textbook and accompanying PowerPoints, describe the stages that your small business will go through as it goes global. Also describe the barriers that you may face as you pass through various stages and how you will deal with them.
Referencing Chapter 10 in the textbook and accompanying PowerPoints, describe the basic components of global e-commerce strategy and the intricate details that have to be dealt with.
After completing 1-9 above, present a summary and final support statement for your Small Business Global E-commerce Product.

Category: Essays

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