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Marketing Research

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the proper role of secondary data in any marketing research project, including where in the research process model that role should lie. Complete the following:

Outline the relative advantages and disadvantages of secondary research versus primary research.
Describe the main types of secondary data sources, both internal and external.
Explain a hypothesis of which types of secondary sources will be most useful to your planned research project for Acme Wholesaling, Inc.

Category: Essays

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