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Marketing case analysis on airbnb: 3-5 pages

3-5 Pages, Times New Roman Font, Double Spaced 

Read the case:  Airbnb: What’s Next? Prioritizing opportunities in Southern Europe  (ATTACHED) and complete the case analysis.  
 

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Discuss the following: 

1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research

2) make thorough recommendations on how the issues should be handled; 

3) provide a justification for the recommendations. 

The case analysis should be  approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the  brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to  the same target market and/or alternative markets? Please do not limit  yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).

Strategic recommendations should be measurable and  broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the  logic and process behind implementing such initiatives. 

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