SLS 4500 Assignment #1 – Segmentation
Market segmentation is a way to offer specialized marketing techniques to smaller groups of potential consumers within the general market. In this assignment, you are working with the Memphis Redbirds trying to market the team to different segmented groups of potential customers. You are to present a plan that details what segmentation means, and techniques to reach two segmented groups of potential fans. These groups can contain people that already attend Redbirds games as well as those that have never attended a game. The particular requirements for the assignment are as follows:
-‐ Explain market segmentation and why it is important to sport organizations.
-‐ Identify two distinct fan segments for the Memphis Redbirds baseball team.
-‐ Present one technique the Redbirds can use to reach each identified fan segment.
Your paper will be a minimum of 2 pages and a maximum of 4 pages, double-spaced with 1 inch margins on pages, 0pt after sentences, and include a cover sheet with the following information: Name, Date, 4500 Assignment #1
You should write your paper using the following headings to allow for flow and separation of ideas (headings should appear as follows):
Memphis Redbirds Market Segmentation
First Segmentation Group and Justification
Technique to attract First Segmentation Group
Second Segmentation Group and Justification
Technique to attract Second Segmentation Group