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Let’s go get a graeter’s

1. How have Graeter’s owners used the four factors of production to build the business over time?


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2. Which of Graeter’s stakeholders are most affected by the family’s decision to take a long-term view of the business rather than aiming for short-term profit? Explain your answer.



3. Knowing that Graeter’s competes with multinational corporations as well as small businesses, would you recommend that Graeter’s expand by licensing its brand to a company in another country? Why or why not?

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