Kraft-External Environment Analysis
An environmental analysis can be an extensive undertaking, requiring far more time and resources than we have for this course. Therefore, be sure that you do not give an inordinate amount of attention to any one factor to the exclusion of other important ones.
Keys to the Assignment
Step One: Using the sources you identified in the SLP, collect some data to support an industry analysis of each of the Five Forces in Porter’s model.
Step Two: Using the sources you identified in the SLP, collect some data to support an analysis of each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find.
Step Three: In a 5- to 6-page paper, write the results of your external analysis, and be sure to label each of the Five Forces as high, moderate, or low. Taken together, the Five Forces analysis and the PEST analysis should lead to conclusions about the opportunities and threats facing the Kraft Foods Group as revealed by your research. The data you report from the Five Forces and PEST analysis must be properly cited using APA style.
Step Four: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group’s consultant. This is a professional document. Follow the format below:
Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website:
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The "meat" of the paper. Emphasize analysis, not just description. Use section headings in this paper?and all papers. For example:
Porter’s Five Forces
Threat of Entry
Bargaining Power of Suppliers
Bargaining Power of Customers
Overall Impressions Concerning the Company’s Environment (Opportunities and Threats)
Your paper will be evaluated on the following seven points:
Precision – Does the paper address the question(s) or task(s)?
Breadth – Is the full breadth of the subject ( i.e., the Keys to the Assignment) addressed?
Depth – Does the paper address the topic in sufficient depth and include the Background readings and other Background resources as references?
Critical thinking – Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely?
Clarity – Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?
Organization – Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?
Referencing (citations and references) – Does the paper include citations and quotation marks where appropriate? Are the references from the Background readings and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?