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Individual Research Report

Assessment Details:
Research, analyse and evaluate a major banking institution in Hong Kong and write a report which has a core focus on the topic of segmenting, targeting and positioning, relative to your chosen company.
In addition to the core focus area, ensure your report covers the below elements, relative to your chosen company and any further areas which you believe are relevant and weight and add weight to your report.
– Product / Market orientation
– Company’s value proposition and differentiation
– Customer’s needs, wants, demands
– Factors that influence buying behavior
– Nature and level of competition
As banking institutions are large organizations with different business units, you may use your discretion to choose to write your report on either personal banking, business banking or corporate banking.
Please consult your lecturer if you have any doubt about your choice of company.
Words: 2,500 word limit applies. Content beyond this will not be read

Category: Essays

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