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Handstar inc.” | Marketing homework help


Unit One Case Analysis

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Read the case on pages 32 to 33 called, “Handstar Inc.” Prepare your composition to cover the following topics or questions with in the Body section of the paper described for this assignment: a. Choose the projects you would you recommend Handstar to pursue based on the NPV approach? 

Explain why you choose this project and not the others choices? 

b. Argue whether you agree or disagree with the founders who believed it is reasonable to assume each product had a three – year life. 

c. Can you think of a better project or focus for the company to take? 

Write a 3 to 5 page paper (1000 to 1500 words) in APA format. Below is a recommended outline. 

1. Cover page (See APA Sample paper) 

2. Introduction a. A thesis statement b. Purpose of paper c. Overview of paper 

3. Body (Cite sources with in-text citations.) 

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations 

5. References – List the references you cited in the text of your paper according to APA format. (Note: Do not include references that are not cited in the text of your paper)

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