Fashion: designer research and analysis

Term Paper: Designer Research & Analysis

Students will research, analyze, and compare one American and one non-American designer. This 4-6 page typewritten paper, double-spaced, 12 point font, Times New Roman should be written in your own words, on the two designers selected. In your report you should cover the following areas:

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A. Background of each designer, education, age, and how he/she got into the business.

B. The market segment(s) that each designer targets. Discuss the demographics of the designer’s customer (age, income, occupation, lifestyle, social class, cultural background, etc.).

C. Description of the look(s) for which each designer is known. Include pictures and/or sketches. Describe the fabrics the designers use in the garments that are sold to the consumer. Where is the merchandise produced?

D. Describe how each designer promotes the merchandise that he/she manufactures and where/how it is sold.

E. Explanation of why each designer is considered an important designer. Here you should include a personal viewpoint and evaluation of the designer’s work.

F. Compare the similarities and differences of these designers.

Also to be included:

* Headings between each of the above six sections.

* Two or more examples of the designers’ apparel design/work – include photos or sketches.

* A photograph of each designer.

* Address of showroom where the designers are most frequently in residence.

Please note that examples of the designers’ work and photograph of the designers are in addition to the 4-6 page paper (reminder that your written work should not be less than 4 pages). APA format for documentation should be carefully followed with in-text citations and a References page at the end of the project.


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