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Evaluate Ethics, Sustainability, and Social Issues in Twenty-first Century Businesses


Using the organization example from last week as a consultant to the CEO of the small business, recommend one social responsibility initiative and one sustainability initiative that the organization should introduce and implement within the next 6-12 months. In your response, be sure to designate how the CEO of the small business should use technology (e.g., big data, cloud computing, outsourcing, and social media). For each initiative, address the following in your report:

Select and recommend initiatives based on reasoned argument and summarize each initiative.

Generalize who will be the participants and the benefactors in each initiative.

Assess any foreseen challenges and provide recommendations to overcome these challenges.

Determine how you will encourage the CEO of the small business to manage ethics and technology.

Explain your recommendations and provide examples to support your thoughts.

Remember to cite and reference the resources found in the Books & Resources section (6 articles and 2 films). In addition to the required resources this week, locate two additional scholarly resources in the library to back your statements. If you are unfamiliar with the concepts of big data and cloud computing, now would be a good time to research those terms.


Babin, R., Briggs, S., & Nicholson, B. (2011). Emerging Markets Corporate Social Responsibility and Global IT Outsourcing. Communications Of The ACM, 54(9), 28-30. doi:10.1145/1995376.1995387

Bellow, E. (2012). Ethical Corporate Marketing and Societal Expectations. Journal Of Marketing Development & Competitiveness, 6(5), 11-26.

Brooks, R. (2010). The development of A code of ethics: An online classroom approach to making connections between ethical foundations and the challenges presented by information technology. American Journal of Business Education, 3(10), 1-13. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/757070798?accountid=28180

Johnson, D. (2015). Technology with No Human Responsibility?. Journal Of Business Ethics, 127(4), 707-715. doi:10.1007/s10551-014-2180-1

Persons, O. (2012). Incorporating corporate social responsibility and sustainability into a business course: A shared experience. Journal Of Education For Business, 87(2), 63-72. doi:10.1080/08832323.2011.562933

Thorpe, D. (2013). Why CSR? The benefits of corporate social responsibility will move you to act.

Films Media Group. (2014a). Rise of the hackers [Video file].

Films Media Group. (2014b). Social media for business marketing [Video file]. Actions for \’Films Media Group. (2014b). Social media for business marketing [Video file].

Category: Essays

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