Chapter 15- Discuss some of the effects that the internet has on international marketing and how it might need to change to accommodate such a large range of customers particularly for things like branding and pricing.
Chapter 16- We often speak about supply chain management in terms of cheaper labor. What are other developments that have made supply chain management very complex and critical?
Chapter 17- Compare the management issues of using home country vs. expatriate management. Would you ever want to go live and work in another country? Why or why not?