Chapter 15- Discuss some of the effects that the internet has on international marketing and how it might need to change to accommodate such a large range of customers particularly for things like branding and pricing.

Chapter 16- We often speak about supply chain management in terms of cheaper labor.  What are other developments that have made supply chain management very complex and critical?

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Chapter 17- Compare the management issues of using home country vs. expatriate management.  Would you ever want to go live and work in another country?  Why or why not?

 

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