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Characteristics of the target market

Characteristics of the target market
Paper instructions:
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

1.The overall strategy
2.Characteristics of the target market
3.Why that target market is attractive
4.The positioning strategy

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