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Capsim test | Marketing homework help

[removed] 3 year(s)
[removed] 2 year(s)
[removed] 4 year(s)

1 year(s)


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Which description best fits Andrews? For clarity:

– A differentiator competes through good designs, high awareness, and easy accessibility.
– A cost leader competes on price by reducing costs and passing the savings to customers.
– A broad player competes in all parts of the market.
– A niche player competes in selected parts of the market.

Which of these four statements best describes your company’s current strategy?

Select: 1[removed]
[removed] Andrews is a niche differentiator
[removed] Andrews is a niche cost leader
[removed] Andrews is a broad cost leader

Andrews is a broad differentiator



Demand is created through meeting customer buying criteria, credit terms, awareness (promotion) and accessibility (distribution). According to the Thrift segment’s customers, which of these products was the most competitive at the end of last year?
Select: 1[removed]
[removed] Dot
[removed] Dune
[removed] Agape






Bat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 700 of units of Bat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Bat product’s demand next year (in 000’s)?
Select: 1[removed]
[removed] 749
[removed] 700
[removed] 798





Investing $2,000,000 in TQM’s Channel Support Systems initiative will at a minimum increase demand for your products 1.7% in this and in all future rounds. (Refer to the TQM Initiative worksheet in the CompXM.xls Decisions menu.) Looking at the Round 0 Inquirer for Andrews, last year’s sales were $163,608,638. Assuming similar sales next year, the 1.7% increase in demand will provide $2,781,347 of additional revenue.   With the overall contribution margin of 34.2%, after direct costs this revenue will add $951,221 to the bottom line. For simplicity, assume that the demand increase and margins will remain at last year’s levels. How long will it take to achieve payback on the initial $2,000,000 TQM investment, rounded to the nearest month?
Select: 1[removed]
[removed] 9 months
[removed] TQM investment will not have a significant financial impact
[removed] 25 months

17 months



In order to sell a product at a profit the product must be priced higher than the total of what it costs you to build the unit, plus period expenses, and plus overhead.

At the end of last year the broad cost leader Baldwin had an Elite product Beetle. Use the Inquirer’s Production Analysis to find Beetle’s production cost, (labor+materials). Exclude possible inventory carrying costs. Assume period expenses and overhead total 1/2 of their production cost. What is the minimum price the product could have been sold for to cover the unit cost, period expenses, and overhead?

Select: 1[removed]
[removed] $32.17
[removed] $21.45
[removed] $35.00




Looking forward to next year, if Chester’s current cash amount is $17,478 (000) and cash flows from operations next period are unchanged from this period and Chester takes ONLY the following actions relating to cash flows from investing and financing activities:

Issues $2,000 (000) of long-term debt
Pays $4,000 (000) in dividends
Retires $10,000 (000) in debt

Which of the following activities will expose Chester to the most risk of needing an emergency loan?

Select: 1[removed]
[removed] Repurchases $10,000 (000) of stock
[removed] Issues 100 (000) shares of common stock
[removed] Purchases assets at a cost of $15,000 (000)

Sells $7,000 (000) of long-term assets


A productivity index of 110% means that a company’s labor costs would have been 10% higher if it had not made production improvements. Assume that Digby had a productivity index of 112% and that Baldwin had a productivity index of 103%. Now refer to the Income Statements in the Annual Report for Digby and Baldwin. Using the labor costs shown in the Income Statements, how much more did Digby save in direct labor costs compared to Baldwin by having a higher productivity index?
Select: 1[removed]
[removed] $3,516
[removed] $2,877
[removed] $3,197
[removed] $3,357


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