business plan component

company name: Johnson and Johnson

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Customers and Competitors _

1 – Who are your customers? (Age, Gender, Ethnicity, Economic Class, Location (where are the customers located: in the US? International?, etc.)

2 – Who are your Competitors?  Direct (name 4) and Indirect (name 4).

3. What is your Market Structure? (Pure Competition, Monopolistic Competition, Oligopoly, or Monopoly)?  How did you arrive at this conclusion?

4. What is your company’s Value Proposition? Look up the definition.  What is their “selling point” or what are they saying about their product or service to encourage you to buy it.


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