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Boots Chemist in Canada

Boots Chemist in Canada

 

You are required to select one of the industries below and conduct an analysis and evaluation of the expansion strategy(s) employed by the company into the market identified below. With the help of appropriate theories/models/concepts, you are required to generate a full environmental analysis on how the company expands into the country and their performance at present.

Company: Boots
Industry: Pharmaceutical

Boots Chemist (UK) as a part of its expansion plan, expanded to Canada in 1968 by acquiring Tamblyn Drugs chain. The company suffered heavy losses and sold its operations in 1988 and left the country.

Q. What were the legal, political, technology, cultural and/or economic factors contributing to the adoption of company’s strategy and entry mode choice(s).

Q. Why didn’t the venture succeed and what was the consequences of their failure. Eventually, what was their exit strategy from Canada.

Category: Uncategorized

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